If you haven't seen, this is must-see.
I'm pretty sure the car was behind Kobe, but this is still pretty amazing.
I have no doubt Kobe could jump over a speeding Astin Martin, but it's all timing. If Kobe mis-times his jump, his career would be over. Instantly.
Credit Nike for yet-another brilliant marketing concept. It looks low-budget, but it's incredibly well conceived. Best viral marketing involving NBA star this side of Chris Bosh.